Managing a Google Business Profile is crucial for businesses to maintain accurate information, respond to reviews, and attract local customers. For agencies and team members who help manage these profiles, gaining secure access is essential. Here’s a guide on how to give or request access to Google Business Profiles in 2024.

Why Grant Access to Google Business Profiles?

Providing access to Google Business Profiles enables your agency or team to:

• Update Business Information: Keep hours, contact details, and location information current.
• Engage with Customers: Respond to reviews, answer questions, and post updates.
• Analyze Performance: Access insights on customer interactions and search visibility.

Granting access allows businesses to collaborate with agencies securely while managing their local online presence effectively.

Steps to Grant Access to Google Business Profiles

If you’re a profile owner, follow these steps to provide access to your Google Business Profile:

• Log into Google Business
  Visit business.google.com and sign in with your account.
• Choose the Location
  In your Google Business dashboard, select the location you want to share access to (if you manage multiple locations).
• Navigate to Users
  In the left-hand menu, click Users to manage permissions.
• Add a New User
  Click on the Invite new users button. Enter the email address of the person you want to add.
• Assign a Role
  Select the appropriate role for the new user:
  • Owner: Full control, including adding/removing users and managing settings.
  • Manager: Can manage most settings, update information, and respond to reviews.
  • Site Manager: Limited access to view information and create posts.
• Send Invitation
  Click Invite. The new user will receive an email invitation, which they need to accept to gain access.

Steps to Request Access to Google Business Profiles

If you’re an agency or team member needing access to a Google Business Profile, here’s how to request it:

• Identify the Profile Owner
  Reach out to the business owner or current profile administrator to request access.
• Specify Your Role Needs
  Explain the tasks you’ll be handling and request the appropriate role (e.g., Manager for general management).
• Provide Your Google Email
  Ensure the profile owner has the correct Google-linked email address to simplify the invitation process.
• Accept the Invitation
  Once the profile owner grants access, check your email for the invitation and accept it to start managing the profile.

Best Practices for Managing Google Business Profile Access

• Assign Roles Based on Needs: Only grant the required access level to minimize security risks.
• Review Permissions Regularly: Conduct periodic audits to ensure only active team members have access.
• Encourage Two-Factor Authentication: To enhance security, encourage users with access to enable two-factor authentication on their Google accounts.

Granting access to Google Business Profiles ensures that agencies and businesses can collaborate effectively to maintain accurate information, engage customers, and drive local SEO efforts. By using Google’s permissions system, you can manage and control access securely.

If you’re managing multiple client accounts, AgencyAccess provides a seamless way to handle permissions across platforms, streamlining client onboarding and enhancing security.