For brands and agencies advertising on Instagram, managing access to Instagram Ads is essential for creating engaging content, monitoring ad performance, and optimizing campaigns. Instagram Ads are managed through Meta’s platform, and this guide will help you securely give or request access to an Instagram Ads account in 2024.

Why Share Access to Instagram Ads?

Granting access to Instagram Ads allows your agency or team to:

• Create and Manage Ads: Design and launch ad campaigns directly on Instagram.
• Analyze Campaign Performance: Track metrics like impressions, engagement, and conversions.
• Adjust Budgets and Strategies: Optimize ad spend and targeting to improve results.

Using Meta’s permissions system, account owners can share access securely, ensuring only trusted users manage Instagram Ads.

Steps to Grant Access to Instagram Ads

Instagram Ads are managed through Meta Business Manager, so you’ll need to grant access via your Meta account. Here’s how:

• Log into Meta Business Suite
  Go to business.facebook.com and sign in with your Meta account.
• Select the Right Business Account
  In Business Suite, choose the business account associated with your Instagram profile.
• Go to Account Settings
  In the left sidebar, click on Settings and then select People.
• Add a New User
  Click Add People and enter the email address of the person you want to grant access to.
• Assign a Role
  Choose the appropriate role based on the user’s responsibilities:
  • Admin: Full control, including managing users and billing.
  • Editor: Can create, edit, and publish ads, but cannot manage billing or other users.
  • Analyst: View-only access to ad analytics and performance data.
• Send Invitation
  After assigning the role, click Invite. The user will receive an email to accept the invitation, which will give them access to Instagram Ads.

Steps to Request Access to Instagram Ads

If you’re an agency or marketer needing access to a client’s Instagram Ads account, here’s how to request it:

• Contact the Account Owner
  Reach out to the business or account admin to initiate the access request through Meta Business Manager.
• Specify Your Role Requirements
  Explain the tasks you’ll be handling, such as ad creation or performance monitoring, and request the appropriate role (e.g., Editor for ad management).
• Provide Your Meta-Linked Email
  Ensure the account owner has the correct email linked to your Meta account to simplify the invitation process.
• Accept the Invitation
  Once the account owner grants access, check your email for the invitation and accept it to start managing Instagram Ads.

Best Practices for Managing Instagram Ads Access

• Grant Minimum Necessary Access: Only assign roles based on the user’s needs to maintain control over sensitive settings.
• Regularly Review Access: Periodically audit user permissions to ensure only current collaborators have access.
• Enable Security Features: Encourage all users with access to enable two-factor authentication on their Meta accounts for added security.

Granting access to Instagram Ads through Meta Business Manager allows businesses and agencies to manage campaigns efficiently while maintaining account security. With Meta’s permissions system, you can share access securely and collaborate effectively on Instagram advertising.

For agencies managing multiple client accounts, AgencyAccess provides a centralized solution for managing permissions across platforms, enhancing security and streamlining client onboarding.